Tripadvisor Data Scraping: April 2013

Saturday, 27 April 2013

How to Increase your TripAdvisor Scores by 1.4 Stars with Two Easy Changes

TripAdvisor can be an excellent source of leads for you: your best customers will write about their experiences and help spread the word about your hotel. In fact, a study from the Cornell School of Hotel Administration found that a single star increase on TripAdvisor leads to 28% higher RevPar. The problem is that unsatisfied guests can also write reviews, sharing negative experiences and alienating potential guests. You might think that you have nothing to worry about because you're an expert at making your guests happy, but that is no longer enough.

Just a tiny percentage of dissatisfied customers can ruin your online reputation if they're more motivated to write reviews than your satisfied customers. Before TripAdvisor, hotels trusted that a quiet guest was a satisfied guest, and quickly resolved problems brought to their attention by dissatisfied guests. But now those quietly satisfied guests don't show up on TripAdvisor reviews, and every unhappy customer posts a negative review online if they can't find an easier way to contact you.

Our company Posmetrics has developed a product that solves both of these problems at once. We can find your happiest customers and encourage them to share their experiences online, while giving your dissatisfied customers a chance to talk directly to you instead of to the entire world. From our initial launch, we've already shown that we improved the average TripAdvisor score of a hotel chain in San Francisco by 1.4 stars.

Source: http://www.hospitalitynet.org/news/4060420.html

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Delta Ray is experienced web scraping consultant and writes articles on Yelp Data Scraping, Linkedin Profile Scraping, Yellowpages Data Scraping, eBay Product Scraping, Amazon Product Scraping, Tripadvisor Data Scraping, Linkedin Email Scraping, Screen Scraping Services, Yelp Review Scraping and yellowpages data scraping.

TripAdvisor highlights eco-friendly hotels to help travelers plan greener trips

TripAdvisor today announced the launch of its new TripAdvisor GreenLeaders™ program, helping its community of more than 200 million travelers plan greener trips by highlighting U.S. accommodations engaging in environmentally-friendly practices. Developed in partnership with U.S. Environmental Protection Agency’s ENERGY STAR® program, the U.S. Green Building Council, and the United Nations Environment Programme, qualifying hotels and B&Bs will be awarded TripAdvisor GreenLeaders status based on the green practices the property has in place.

How TripAdvisor GreenLeaders Works
The TripAdvisor GreenLeaders program considers a property’s holistic approach to green practices and ranks them based on four levels of participation—Bronze, Silver, Gold or Platinum—which will be shown prominently on the property’s listing on the TripAdvisor site. The more green practices a hotel has in place, the higher its TripAdvisor GreenLeaders level.

A comprehensive list of eco-friendly practices are evaluated, from linen and towel re-use, recycling and composting through to solar panels, electric car charging stations and green roofing. Accommodations that do not meet the requirements for TripAdvisor GreenLeaders, but do have the seven minimum green practices in place, will be awarded TripAdvisor GreenPartner status.

Travelers will be able to tailor their search on TripAdvisor for hotels participating in the TripAdvisor GreenLeaders program, and view a detailed list of environmentally-friendly practices that they can expect at each location. TripAdvisor’s community of travelers will also be invited to comment on a hotel’s green credentials following a stay at a participating property, and in the future their feedback will be displayed on the site.

The program has launched with a group of more than 1,000 properties, comprised of independent hotels to multinational brands, including Best Western, Carlson Rezidor Hotel Group, Fairmont Hotels & Resorts, Marriott International and Select Registry, as well as numerous independent hotels. New applications for entry into the TripAdvisor GreenLeaders program will continue to be reviewed against a set of environmental criteria developed for TripAdvisor by a leading environmental consulting firm, with input from expert partners.

Travelers Want to Be Green
As recently revealed by the TripBarometer by TripAdvisor, the world’s largest accommodation and traveler survey¹, 79 percent of travelers place importance on properties implementing eco-friendly practices, and 85 percent of U.S. hoteliers indicate that they currently have green practices in place.

“TripAdvisor GreenLeaders uniquely details accommodations’ green practices complemented by feedback from the millions in the TripAdvisor traveler community,” said Jenny Rushmore , director of responsible travel at TripAdvisor. “The transparency of the program makes it easy for environmentally-conscious travelers to plan and book a greener trip.”

“Through its Energy Star program, EPA is proud to partner with TripAdvisor to help launch this breakthrough initiative to help foster greener travel across the country,” said Jean Lupinacci , chief of EPA’s Energy Star program for Commercial Buildings and Industrial Plants. “Thousands of hotels across America are actively managing their energy use and related greenhouse gas emissions with help from Energy Star. Now, through the TripAdvisor GreenLeaders program, travelers will have the information they need to choose these types of sustainability-minded hotels.”

Source: http://www.breakingtravelnews.com/news/article/tripadvisor-highlights-eco-friendly-hotels-to-help-travelers-plan-greener-t/

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Thursday, 25 April 2013

Official Google Statements: How to Optimize Your Web Pages

Google is still testing the effect of +1 clicks on the search results. It seems that only clicks from trustworthy people will influence the position of a web page. In other words, it won't help to buy +1 clicks.

In addition, the +1 clicks on ads will show others who have +1?d it but that is all at this time.

You cannot exclude keywords from your website

It's not possible to ensure that your website does not appear in the search results for a particular keyword. The reason for that is because that could be a way you could silence critics or not show up for negative reviews.

The age of a website is important but only one of many factors

The age of link anchors and domains can influence the position of a website in the search results. However, Matt Cutts says that you still need fresh information because old information can get stale.

Google decides per keyword if the search results show websites with newer or older content. Old websites often tend to have more links and that the links are often the reason why older domains have higher rankings.

Google will rewrite your meta description tag

Google will only use the meta description of a web page if they find it appropriate to the searched keyword. Google will also write its own description to show the searcher why the page was ranked for the query.

What to do if other websites steal your content

You should do a DMCA complain and a spam report, especially if the other website is a spammer who is scraping content completely.

Double 301 redirects are okay

A web page shouldn't redirect to more than 4 URLs. Chained 301 redirects should be only 301 redirects and they should not be mixed with 302 redirects.

Google indexing is a procedure in which the search engine verifies the internet for websites dealing with assured niche markets and products. The Google search bots polish through websites for the correct keywords and updated pages on the website. This is algorithmic programs which choose on which websites to crawl or search from. This information is then stored on a database to be give to users when they inquiry for an interrelated search term. This is why there is a vast demand for value indexing service on the internet. The indexing in Google is a very vital procedure and has confirmed to be very efficient in improving the marketing and sales of the products.

Even though the indexing service is an important need of most online businesses today, there is also a lot of care which need to be taken into account when selecting one. This is why it is significant that companies look for conveniences like keyword research, market updates and non-spam methods in order to make a superior Google indexing. The internet can also be a very helpful tool in this procedure and can help businesses place excellence online indexing service for their requirements. There are a lot of websites which present full information about these services. Though, it is imperative that people select these services based on their experience and previous work. The use of a credible and trusted Google indexing service will help the website gain a considerable advantage over their competitors. This can also prove to be very effective in implementing their marketing strategies online and ensure business success.

Article Source: http://EzineArticles.com/6667355

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How to Trick Google With Your SEO Articles and Web Content

So you're spending time writing SEO articles and creating highly optimised web content, or you're using an article service to create articles for you? What made you click on the link that brought you to this article then?

Perhaps you're looking for a sneaky little trick that will power your articles to the top of the search results in no time at all? You're looking for an edge that no one else has got that will let your content rush to the top of the results like a flatulent cork in water wings? Well read on...

Even the most average internet marketer cannot help but to have become aware that keyword stuffing is no longer effective. Indeed, keyword stuffing is highly likely to see a website demoted or even blacklisted. Today there is a need for high quality content, and for content which is unique and original, as well as popular. The trouble is that this can make the job much harder. Having to spend time creating good, solid, readable content which is useful and interesting is time-consuming.

Having to spend time creating content which might be considered worthwhile by real people is a lengthy an involved process. It used to be so much easier when you could just fling any old rubbish online and let the search engines lap it all up like hungry dogs. Today it seems that those dogs have turned, and unless you want them to bite, you need to spend time actually thinking about your potential customers, rather than just those nice friendly bots and spiders you've been so used to.

This is clearly a difficult situation, and the only option seems to be to succumb to the will of the search engines and spend time creating well-written, highly optimised content that appeals to both the search engines and real people. Goodness - you might even write something people really find interesting, and may want to link to. You never do know these days.

But of course, you clicked the link for this article, because you're looking to change all that. Rather than spending time crafting you'd rather be churning; rather than writing readable content you'd prefer to be chucking out text that looks as though your word processor and your thesaurus have been having an affair!

What you really want is to be able to press a magic button and have your articles fly up the search results, and magically draw thousands of keen, enthusiastic customers flooding to your website, ripping open their purses and wallets with such feverish excitement that you'll hardly know what to do with all that easy cash you'll be wallowing in.

As someone who provides an article service to internet marketers and business owners, and who writes SEO articles for a living, I have a few words of advice for those of you who want to try to get your articles above mine, who want to see your articles power ahead of mine and take hold of the search results pages by the horns.

Whilst I may sit here taking time to research each and every article I write, plan every article so that it has something to say, write it in a way that makes it entertaining, enjoyable and informative for those real live people who exist out there on the other side of the web, craft articles in a way that takes full advantage of Google's algorithms, optimised for latent semantic indexing, yet making it almost entirely undetectable, you want to discover a secret formula that will launch your articles with barely more than a flick of your wrist.

You probably want to find out what this secret formula is so that you can spend less time hurling hundreds, perhaps thousands of articles out every week just to scrape by. Meanwhile, I'll write an article once every week or so. You'll notice them because they always end up boosting my website up to the very top of Google for all the major keywords and key phrases I have chosen, despite several billion other sites all appearing for the same searches.

Well, here it is. The magic formula, the button you want to press is coming right up. Forget those black hat techniques that simply blast meaningless content at thousands of identical directories. To really achieve success with your SEO articles and enjoy the same level of exposure as my article service, the magic formula is this: forget writing SEO articles. That's it. When you're writing your next article, forget that it's an SEO article. Just for a change, try this magic formula:

(Quality Article + Relevant Content) x Value Added Content = Engaged Reader

Which results in...

Engaged Reader + Quality Article = Increased Traffic, Increased Links, Higher Relevancy In SERPs, Yet More Traffic

If this sounds a little daunting, then the easiest solution is to use an SEO article service which is able to deliver on both counts. Remember, if you think SEO when you write an article you'll end up with neither.

Article Source: http://EzineArticles.com/4078570

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TripAdvisor Names Brian Schmidt As Vice President, Global CPC Sales

TripAdvisor®, the world’s largest travel site, today announced the appointment of Brian Schmidt to the position of vice president, global CPC sales. In the newly-created role, he will oversee the global sales and account management team for TripAdvisor’s cost per click (CPC) business. Schmidt will report to Robin Ingle, the company’s senior vice president of sales.

“Brian brings a wealth of knowledge and experience to our growing sales team,” said Ingle. “We look forward to his leadership as we continue to define and re-define the marketing opportunities available for the hospitality industry to engage our community of 200 million unique monthly visitors from around the world.”

Schmidt joins TripAdvisor from Google, where he held various leadership roles focused on scalable sales acquisition and growth. Prior to that, Schmidt held several senior positions roles at iProspect, a leading search marketing agency, and iPhrase Technologies, a venture-backed software start-up.

“It’s an honor to join the TripAdvisor team in this new role and develop comprehensive initiatives to build our partner base,” said Schmidt. “As the world’s largest travel site, we help connect hospitality and leisure businesses at the budding stage of a traveler’s vacation, when they are actively researching to plan and book the perfect trip.”

Schmidt is a graduate of Middlebury College and has an MBA from the Tuck School of Business at Dartmouth. He will be based in TripAdvisor’s headquarters in Newton, Massachusetts. For more information on TripAdvisor, visit www.tripadvisor.com.

About TripAdvisor
TripAdvisor is the world’s largest travel site*, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, with more than 200 million unique monthly visitors**, and over 100 million reviews and opinions. The sites operate in 30 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.

Source: http://www.dailymarkets.com/stock/2013/04/25/tripadvisor-names-brian-schmidt-as-vice-president-global-cpc-sales/

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